lovehatehero America Underwater (CD, £11.50)label: ferret
At the end of 2008, LoveHateHero felt like it was time to step outside the boundaries they had created for themselves with their previous albums. They had built a solid fan base with their first two albums, Just Breathe and White Lies, and had supported the releases by touring nationally with such acts as Chiodos, Funeral for a Friend and Scary Kids Scaring Kids. Despite all this hard work they didn’t feel like they had quite hit their stride. Even after White Lies sold over 20,000 copies in the US and drew the attention of magazines like Alternative Press and Outburn, something wasn’t quite right and they knew it. The band retooled their sound to write their next album. This is a record that focuses more on their well developed vocal melodies and cleanly polished hooks. Nearly reinventing themselves as a whole, the group dropped a lot of the edginess from their songs, using it sparingly instead of as a crutch to rest on. For this release, “maturing as songwriters” wasn’t just a cliché. “Everyone’s better at what they’re doing so we were able to get more creative. The album still holds true to the band’s sound but adds so much more depth, while at the same time being a more carefree album." Backed by a phenomenal team including platinum selling pop/rock producers Daniel James and Leah Haywood at Dreamlab Productions, Grammy nominated mixing genius Brian Paturalski (Aerosmith, Silverchair) and mastering guru Ted Jensen (Smashing Pumpkins, Nirvana, Tokio Hotel, etc.), this four piece from the City of Angels is guaranteed to inspire those fans who have loved them before and win over those who never gave them a chance. When LoveHateHero was finished, they exited Dreamlab Productions with ten anthemic pop laced rock songs, powered by Pierrick’s signature vocals and Kevin Gruft’s relentless guitar attack. With Scot Gee (drums) and Paris Bosserman (bass) solidifying the rhythm section, the band steamrolls forward with more passion and fervour than ever.
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